GRAMMY - The Recording Academy (the GRAMMY's) had started their website redesign process when we were referred to help them. Contrary to their original plans, we proposed a brand strategy to unify all of the various brands into one, online destination - GRAMMY.com - a destination for all things GRAMMY. Our use of video brought sight and sound to the previously static site.
We are constantly asked to make websites and other digital marketing tools "more interactive." For Zildjian as an example, it meant a drag and drop cymbal configurator. Users can choose from over 1,100 products and drag-and-drop them to create their own custom configuration. Then, by clicking, they can play the cymbals and hear the sounds with astonishing quality.
Brand Strategy & Digital Marketing